Creative Promotion for BGI Ethiopia
BGI is the leading brewery in Ethiopia with a leading share of the domestic beer market. Think Africa provided training on ” creativity for promotion” a unique approach which is based on practical thinking tools that bring about effective communication,collaboration and creativity. The module put much emphasis on the beer sector , the current market growth as well as the importance of creativity to win competition and sustain market leadership.The training was given in two sessions for about forty three promoters.
BGI has three brewery factories around the country including Addis Ababa, Kombolcha and Hawassa and winery around Zeway.