Creative Communication for Coca Cola Ethiopia

Think Africa delivered a one day highly interactive session to 28 coca cola staff. The objective of the training was to provide tools that will help participants be aware of their thinking processes which will result in better communication and creativity. In addition the tools will assist the company design highly effective communication efforts – such as speeches, meetings, dialogs, posters and ads – accordingly and increase the odds of getting the message through in an original yet clear and effective way.

Moreover the training covered the following points in detail with examples, interactive exercises and presentations.

  • Information processing skills
  • Reasoning skills
  • Enquiry skills
  • Evaluation (Developing evaluation criteria, Applying evaluation criteria, Judging the value of information and ideas)
  • Approaching ideas from different directions
  • Creative thinking skills

Coca-Cola was first bottled in Ethiopia’s capital, Addis Ababa, in 1959 by the Ethiopian Bottling Share Company, which later opened a second branch in Dire Dawa in 1965. East Africa Bottling Share Company as a Coca Cola Franchise Bottler in Ethiopia under Coca Cola South Africa Bottling Company (CCSABCO) has two production plants in Addis Ababa and Dire Dawa with an aggressive expansion plan throughout the country, hence bringing the total number of employees to more than 1,400.